THE INFLUENCE OF DEFENDER AND PROSPECTOR STRATEGY TYPOLOGY ON COMPANY PERFORMANCE AND ENVIRONMENTAL UNCERTAINTY AS MODERATION VARIABLES

Category: Orginal scientific paper 
DOI: https://doi.org/10.2507/IJVA.8.1.3.88

  • Puyo, Marten, Ichsan Gorontalo University, Indonesia
  • T., Sutrisno, Faculty of Economics and Business, University Brawijaya. Malang-Indonesia
  • Rahman, Aulia Fuad, Faculty of Economics and Business, University Brawijaya. Malang-Indonesia
  • Saraswati, Erwin, Faculty of Economics and Business, University Brawijaya. Malang-Indonesia
Abstract:

This research aims to analyze and understand the influence of typology of defender and prospector strategies on company performance by using moderation of environmental uncertainty. This research is an explanatory study using a quantitative approach with survey methods. This research uses a questionnaire instrument that researchers distribute to managers of companies listed on the Indonesia Stock Exchange (IDX). Data analysis uses moderation regression analysis (MRA). The results showed that the typology of defender and prospector strategies significantly affected the company’s performance and environmental uncertainty moderated the influence of defenderand prospector strategy typology on company performance.

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Keywords:

Defender Strategy Typology, Prospector, Environmental Uncertainty, Company Performance

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